Ratan Tata Part 2: Building Brand TATA!

Tata LogosThis is the second of a three-part series on Ratan Tata, fifth Chief Managing Director (CMD) of the Tata Group. This part focuses on the changes he brought in his tenure of over 20 years as CMD from 1991-2012, bringing the robust, independent companies that made up the 144-year old Tata Group, under a strong unified brand.

Based on an article by Girish Kuber in the Sunday edition of Loksatta dated 23 Dec 2012

Translated by Runa Mookerjee

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Ratan Tata: Part 1 –The Gentleman Industrialist

This is the first of a three-part series on Ratan Tata, who on 28th Ratan TataDecember 2012, stepped down from his position as fifth Chief Managing Director (CMD) of the 144-year old Tata Group. This article focuses on the surprising humility of Ratan Tata, one of India’s most eminent business personalities, a man who in his tenure of over 20 years as CMD (from 1991-2012) led the Tata Group to international prominence.

Based on a translation of an article by Girish Kuber in the Sunday edition of Loksatta dated 23 Dec 2012

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